Betano already has several soccer partnerships, including with Brazilian club Fluminense, as well as Portuguese sides Benfica, Porto and Sporting Lisbon. The betting brand also joins Fine Hygienic Holding, YouTube and Visit Las Vegas as a Fifa regional supporter.

Iranian football players regularly head to Europe to test themselves in some of Europe's greatest leagues, including the English Premier League. Since the Premier League formed in 1992, only 5 Iranian football players have competed in the competition to a mixed range of success.