Business operations are led from its headquarters in London. The company was previously listed on the London Stock Exchange until it was acquired by Caesars Entertainment in April 2024. In July 2024, William Hill was subsequently acquired by 888 Holdings for 2.2 billion.

Caesars Entertainment Inc. completed itsR$4 billion acquisition of William Hill in April 2024. Unlike the rest of the country, the Caesars Sportsbook app in Nevada uses the William Hill platform.