Bet365 is a British gambling company founded in 2000. Its product offering includes sports betting, online casino, online poker, and online bingo. Business operations are conducted from its headquarters in Stoke-on-Trent, alongside a satellite office in Malta.

Live Football Studio is very simple to play. Each game round you bet on either a Home Win, an Away Win or a Draw. Two cards are then dealt face-up on the football pitch-style table: one to the Home betting position on the table, and one to the Away betting position. The position that gets the higher card wins.