Betano already has several soccer partnerships, including with Brazilian club Fluminense, as well as Portuguese sides Benfica, Porto and Sporting Lisbon. The betting brand also joins Fine Hygienic Holding, YouTube and Visit Las Vegas as a Fifa regional supporter.

Kaizen Gaming owns Betano, a leading online sports betting and gaming operator which is currently active in 9 markets in Europe and Latin America, while also expanding in North America and Africa.