Betfair is now part of Flutter Entertainment plc, which is an international sports betting and gaming operator and is a significant scale player in the industry with a range of leading global brands in the UK, Ireland, Australia and the USA (as well as a range of B2C and B2B operations across Europe).

FanDuel has also formed exclusive sports betting partnerships with blue-chip media companies like Pat McAfee Inc., Audacy, Turner Sports, Volume, Bleacher Report, The Ringer, SportsGrid, Sinclair, and Minute Media.