BK8 had its deal with Norwich City terminated in 2024 "over sexualised adverts with young women." BK8 is likely to feature on Villa jerseys, "despite ongoing Premier League discussions around a voluntary betting ban." Club execs are understood to have offered to meet with concerned fan groups, who on Friday signed a ...

In the summer of 2024, Norwich had been forced to tear up a deal with BK8 amid outrage among fans and locals who pointed out marketing on YouTube featured simulated sex acts with a sausage.