The company signed a three-year deal with Scottish side Rangers in April 2014 beginning in July 2014. In 2024, they signed a sponsorship deal with Leeds United which ended in 2024, and in 2024 signed a sponsorship deal with Middlesbrough, Derby County, and Preston North End.

Two online operators 32Red Limited and Platinum Gaming Limited, both part of Kindred Group plc, will pay a 7.1 million penalty for social responsibility and anti-money laundering failures.