The purpose of sponsors in gambling is to provide financial assistance from the particular club for its successful operation in the market. A sponsor can be called a casino company that provides partial or full financing of different events and people in exchange for advertising its brand.

The money used to pay the players and make the wagers came largely from Armenia. A well-known coach who recruited 34 players into Sargsyan's ring. Sargsyan sent text messages to multiple gamblers, telling them which matches to bet on. Sargsyan sent text messages to the players before the match.